Both the Ad Guy and Under the Influence are two popular podcasts/radio programs that air on CBC. They discuss how advertisers use clever and unique strategies to convince target audiences to buy their products and the impact this has on viewers.

Part 1 – Ad Guy

Open this document and listen to the select podcasts and answer the questions. You can answer the questions right in the document just be sure to save it to your account.

Part 2 – Under the Influence 

Click HERE to visit the episode on Promise Less, Profit More

In your first blog post answer the following questions.

  • What surprised you most about how advertisers influence their audience?
  • Explain, using three examples, how advertising has changed over the last 30 years? In your opinion has advertising changed for the better or for worse?
  • Identify two other products that use the ‘small move/big gain’ philosophy and explain how these products use this in their advertising.
  • If you were to pitch an topic idea to Under the Influence or Ad Guy what would that topic be and what examples of ideas would you include?